Photo via Shuttersock

The back-to-school season has become extremely commercialized — that much is a fact. American parents spend an average of $246.10 on clothes and $129.20 for their kids each school year, helping to make fall the second-biggest consumer-spending season of the year, behind only the winter holidays. Head over to Ecouterre to see a full breakdown of where families are spending their back-to-school dollars, and take a poll on how you’ll be dressing your kids when you send them back to school.