Jill Fehrenbacher

How to Use Social Media Proactively to Build Your Green Brand

by , 07/21/10
filed under: green technology

green brand, green business, social media, eco friendly brand, eco business, sustainable business, green technology, twitter, facebook, customer service

Smart business owners realize that good customer service is more than simply a drain on resources — but is a great marketing strategy to differentiate from competition and build brand loyalty. Companies like Zappos have proven that excellent, pro-active customer service is a cost-effective way to acquire and retain customers to quickly grow a business. But in the age of Twitter and Facebook, it is not enough to simply respond to customers when they have a problem — businesses these days need to be proactively engaging with their customers BEFORE they reach the point of calling a 1-800 number. Some forward thinking businesses (including our much-loved webhosting provider Liquidweb) have taken this idea to heart and developed robust social media outreach strategies. Here are a couple great examples of how to build your business using proactive social media outreach.

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