Three Geneva entrepreneurs decided to offer some of Switzerland's top designers a chance to transform a series of iconic gondolas from the Verbier Alpine ski resort into wild new designs pulled from their own imaginations. Each repurposed creation is completely different and yet loyal to the original material. The projects premiered at the Art Basel Fair, and they will eventually be auctioned off for charity.
Designers included in this inspiring project include Adrien Rovero, who designed a mint green four-seater rocking chair, Atelier Oï, whose white gondola is topped by what looks like a giant jelly fish, and Jörg Boner & Lela Scherrer, who repurposed gondola doors into a groovy indoor screen. Philippe Cramer hung the plexiglass windows, which can’t be otherwise recycled, as if in a museum exhibit, Nicolas Le Moigne turned his gondola into a shapeshifting transformer object, while Baker Wardlaw made an otherworldly gum ball machine!
Photographer Anoush Abrar captured the project’s essence in photographs that will blow your mind. After a summer exhibition at Verbier, the gondolas’ original home, and a few more, Christies will eventually auction off each piece and the proceeds will benefit Switzerland’s Make a Wish Foundation.
Images via Annik Wetter, Frank Saada, Mountain Climbers