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Ikea Announces Plans to Build Over 100 Budget Design Hotels in Europe

Posted By Kristine Lofgren On August 19, 2012 @ 1:56 pm In Eco Travel,Green Business,News,Urban design | No Comments

Ikea Hotel, Ikea, Inter Ikea, Budget Design, budget hotel, boutique hotel, budget boutique hotel, budget travelling, hotel development, Ikea properties [1]

Ikea [2] is already well known for its affordable and stylish home furnishings, but now the retail giant has set its sights on the budget hotel [3] market. The world’s largest furniture retailer, based in Sweden, recently announced that it intends to build at least 100 hotels throughout Europe. Capitalizing on its bargain style reputation, Ikea [4] calls the developments “budget design” and intends to bring the boutique hotel experience to travelers at a more wallet-friendly price.

Ikea Hotel, Ikea, Inter Ikea, Budget Design, budget hotel, boutique hotel, budget boutique hotel, budget travelling, hotel development, Ikea properties [5]

Inter Ikea [6], the brand that owns the furniture retailer, says that the hotels will not carry the Ikea [7] name, nor will Ikea run them. Instead, an established hotel operator will manage the project. Inter Ikea plans to build in multiple European markets, including Germany [8], where the first hotel location is soon to be announced, as well as the UK, Poland and the Netherlands.

According to the Financial Times [9], budget design hotels are one of the fastest growing sectors of the hotel industry. Motel One [10], a hotel chain based in Munich [11], Germany, has 39 budget design hotels.

This latest development is not Ikea’s first foray into the property market. The company also has investments in other real estate ventures, including Strand East [12], an urban development project near the Olympic [13] Park in London and other properties in the Netherlands, Poland, Belgium, Lithuania, Latvia, Romania and Spain.

+ Inter Ikea

via Financial Times [9] and Freshome [14]

Lead Image © Flickr User Håkan Dahlström [15]


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URL to article: http://inhabitat.com/ikea-announces-plans-to-build-over-100-budget-design-hotels-in-europe/

URLs in this post:

[1] Image: http://inhabitat.com/wp-content/blogs.dir/1/files/2012/08/ikea-plans-to-build-over-100-boutique-design-hotels-in-europe-lead.jpg

[2] Ikea: http://www.ikea.com/

[3] hotel: http://inhabitat.com/portable-snoozebox-shipping-container-hotel-can-be-set-up-in-just-48-hours/

[4] Ikea: http://inhabitat.com/ikeas-new-mini-greenhouse-lets-anyone-create-their-own-indoor-garden/

[5] Image: http://inhabitat.com/wp-content/blogs.dir/1/files/2012/08/InterIkeaBudgetDesignHotelsBusinessCenter.jpg

[6] Inter Ikea: http://inter.ikea.com/

[7] Ikea: http://inhabitat.com/2000-ikea-hangers-upcycled-into-dynamic-chromatic-screen-room-divider/

[8] Germany: http://inhabitat.com/erlebnest-is-a-breezy-open-air-treehouse-retreat-in-germany/

[9] Financial Times: http://www.ft.com/intl/cms/s/0/c3946b2c-e623-11e1-ac5f-00144feab49a.html#axzz23c98Mfvd

[10] Motel One: http://www.motel-one.com/en/

[11] Munich: http://inhabitat.com/the-interims-audimax-lecture-hall-in-munich-is-encased-in-an-undulating-wooden-facade/

[12] Strand East: http://inhabitat.com/ikea-to-build-massive-26-acre-suburb-in-east-london/

[13] Olympic: http://inhabitat.com/the-london-2012-summer-games-were-the-greenest-olympics-ever/

[14] Freshome: http://freshome.com/2012/08/15/100-budget-design-hotels-to-be-built-by-ikea-in-europe/

[15] Håkan Dahlström: http://www.flickr.com/photos/dahlstroms/4406946334/sizes/l/in/photostream/

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