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FLATPACK TO GO: IKEA Debuts Bike Trailers

Posted By Mike Chino On July 8, 2008 @ 3:58 pm In Green Transportation,TransportationTuesday | 1 Comment

IKEA, IKEA Denmark, IKEA bike trailers, IKEA flatpack, IKEA bicycle rental, IKEA bicycles, IKEA flatpack packaging, IKEA transport, eco-friendly transportation, bike power, bicycle power, bicycle transport, ikeatrailer1 [1]

IKEA [2], that patent purveyor of all things flat-pack just announced that it has just teamed up with Velorbis [3] to offer an exciting new service to its Danish customers: bike trailers. The arrangement will supply IKEA stores with a fleet of free trailer bikes, giving Danes an eco-friendly way to haul their housewares home and proving, once again, that Denmark rocks the bike lane [4].

IKEA, IKEA Denmark, IKEA bike trailers, IKEA flatpack, IKEA bicycle rental, IKEA bicycles, IKEA flatpack packaging, IKEA transport, eco-friendly transportation, bike power, bicycle power, bicycle transport, ikeatrailer2

IKEA initiated the program upon finding that roughly 20% of their Danish customers ride their bicycles to the stores, even though most of them live outside of the city. Now for a nominal deposit they can borrow a trailer equipped bike that makes hauling moderately sized loads a breeze.

The bicycles are beautifully constructed and look to be outfitted with Classic Brooks saddles. Their bright blue and gold emblazoned logos makes a lot of sense from a marketing standpoint, since they’re basically mobile billboards. The initiative is part of a trial run, and if all goes well then we can expect to see it spread to other cities and cycle-friendly countries throughout the world. With public bike programs [5] just beginning to kick off in the states, we can’t wait to see more big box retailers embracing services such as these.

+ IKEA [2]
+ Velorbis [3]

Via treehugger.com [6]


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URL to article: http://inhabitat.com/ikea-debuts-bike-trailers-in-denmark/

URLs in this post:

[1] Image: http://www.inhabitat.com/2008/07/08/ikea-debuts-bike-trailers-in-denmark/

[2] IKEA: http://www.ikea.com/

[3] Velorbis: http://www.velorbis.com/company-bicycles

[4] Denmark rocks the bike lane: http://www.treehugger.com/files/2008/02/danish-bike-path.php

[5] public bike programs: http://www.inhabitat.com/2008/05/20/washington-bike-rental-program/

[6] treehugger.com: http://www.treehugger.com/files/2008/06/bike-fleet-to-bring-home-ikea-flatpacks.php

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