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Inhabitat Acquired by LA Media Company Internet Brands

Posted By Jill Fehrenbacher On September 11, 2011 @ 11:00 am In Announcements,Features | 14 Comments

Inhabitat Gets Acquired By Internet Brands, Inhabitat Acquisition

Six and a half years ago, as a broke architecture grad student [1], I launched the blog Inhabitat.com [2] late one night from my college studio as a vehicle through which to explore my passions: green building [3], clean technology [4] and sustainable design [5] innovation [6]. At the time that I launched Inhabitat [2], I noticed a glaring lack of discussion around green design [5] and social responsibility in architecture school, in the professional design community and in wider mainstream media as well, and I needed some inspiration and people to talk to about my interests! I wanted to ignite a conversation around what “good design” really means, and connect with like-minded souls who were as passionate about these topics as I was.

Approaching seven years on, I’m proud to say that Inhabitat has grown to become one of the most-widely read design blogs on the internet, with hundreds of thousands of readers [7] each day and millions of readers [7] each month. I’m beyond happy that our initially tiny conversation has grown to reach and inspire so many people around the world — and I think the issues that we touch on are so fundamental to our society’s future that I feel personally compelled to work hard to grow our audience further so that we can bring our conversation to as many people as possible.

On this note, I am happy to announce today that Inhabitat is becoming part of Internet Brands [8], an LA-based media company [8] that is a master of managing and growing niche websites like ours. With hundreds of talented employees and 85 million total readers every month, Internet Brands [8] will be able to help professionalize our business and take Inhabitat to the next level in terms of technology, advertising [9], and most importantly, our editorial content. We’ll be joining the Home section of Internet Brands [10] which features great crafty and DIY websites like DoItYourself.com [11] and Craftster.org [12]. I like to think that we bring a nice dose of green and design into the mix, and I am looking forward to working with the talented team over at Internet Brands [8] to expand our website and our content to a wider audience.

Inhabitat Editorial Team in action, BKLYN Designs, Inhabitat editorial team at BKLYN DesignsThe Inhabitat editorial team in action

What does this mean for our content, you ask?

I will be staying on as manager and editor-in-chief [13] of Inhabitat, and our entire editorial team [13] will be staying on with me as well, so the only changes you can expect to see to our website are long-overdue improvements in our design, user-experience and page-load time (it’s about time, right?). We’re not planning any changes to the focus of our editorial — and with more resources, we’ll be able to produce more content, better content, and build out community features which will allow for greater participation of readers in the conversation. Which is a long-winded way of saying that Inhabitat is only going to get better!

What is going to happen to Inhabitots and Ecouterre?

Inhabitots [14] and Ecouterre [15] (our parenting and fashion websites, for those of you who are not familiar) are making the move over to Internet Brands [8] as well – we want to keep the family together and think these two sites will benefit as much, if not more, from the business professionalism and scale that Internet Brands [8] brings.

I’m very excited for what this deal means for Inhabitat, and hope you are too!
Any questions? Fire away! I’ll try to answer any and all in the comments below…


Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com

URL to article: http://inhabitat.com/inhabitat-acquired-by-la-media-company-internet-brands/

URLs in this post:

[1] architecture grad student: http://inhabitat.com/the-story-of-inhabitat-how-inhabitat-got-its-start/

[2] Inhabitat.com: http://inhabitat.com

[3] green building: http://inhabitat.com/tag/green-building/

[4] clean technology: http://inhabitat.com/green-technology/

[5] sustainable design: http://inhabitat.com/tag/green-design/

[6] innovation: http://inhabitat.com/index.php?s=innovation

[7] hundreds of thousands of readers: http://inhabitat.com/advertising/circulation.htm

[8] Internet Brands: http://www.internetbrands.com/

[9] advertising: http://inhabitat.com/advertising

[10] Home section of Internet Brands: http://www.internetbrands.com/our-brands/home/

[11] DoItYourself.com: http://www.doityourself.com/

[12] Craftster.org: http://www.craftster.org/

[13] editor-in-chief: http://inhabitat.com/about

[14] Inhabitots: http://www.inhabitots.com

[15] Ecouterre: http://www.ecouterre.com

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