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Inhabitat Acquired by LA Media Company Internet Brands
Posted By Jill Fehrenbacher On September 11, 2011 @ 11:00 am In Announcements,Features | 14 Comments
Six and a half years ago, as a broke architecture grad student , I launched the blog Inhabitat.com  late one night from my college studio as a vehicle through which to explore my passions: green building , clean technology  and sustainable design  innovation . At the time that I launched Inhabitat , I noticed a glaring lack of discussion around green design  and social responsibility in architecture school, in the professional design community and in wider mainstream media as well, and I needed some inspiration and people to talk to about my interests! I wanted to ignite a conversation around what “good design” really means, and connect with like-minded souls who were as passionate about these topics as I was.
Approaching seven years on, I’m proud to say that Inhabitat has grown to become one of the most-widely read design blogs on the internet, with hundreds of thousands of readers  each day and millions of readers  each month. I’m beyond happy that our initially tiny conversation has grown to reach and inspire so many people around the world — and I think the issues that we touch on are so fundamental to our society’s future that I feel personally compelled to work hard to grow our audience further so that we can bring our conversation to as many people as possible.
On this note, I am happy to announce today that Inhabitat is becoming part of Internet Brands , an LA-based media company  that is a master of managing and growing niche websites like ours. With hundreds of talented employees and 85 million total readers every month, Internet Brands  will be able to help professionalize our business and take Inhabitat to the next level in terms of technology, advertising , and most importantly, our editorial content. We’ll be joining the Home section of Internet Brands  which features great crafty and DIY websites like DoItYourself.com  and Craftster.org . I like to think that we bring a nice dose of green and design into the mix, and I am looking forward to working with the talented team over at Internet Brands  to expand our website and our content to a wider audience.
The Inhabitat editorial team in action
What does this mean for our content, you ask?
I will be staying on as manager and editor-in-chief  of Inhabitat, and our entire editorial team  will be staying on with me as well, so the only changes you can expect to see to our website are long-overdue improvements in our design, user-experience and page-load time (it’s about time, right?). We’re not planning any changes to the focus of our editorial — and with more resources, we’ll be able to produce more content, better content, and build out community features which will allow for greater participation of readers in the conversation. Which is a long-winded way of saying that Inhabitat is only going to get better!
What is going to happen to Inhabitots and Ecouterre?
Inhabitots  and Ecouterre  (our parenting and fashion websites, for those of you who are not familiar) are making the move over to Internet Brands  as well – we want to keep the family together and think these two sites will benefit as much, if not more, from the business professionalism and scale that Internet Brands  brings.
I’m very excited for what this deal means for Inhabitat, and hope you are too!
Any questions? Fire away! I’ll try to answer any and all in the comments below…
Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com
URL to article: http://inhabitat.com/inhabitat-acquired-by-la-media-company-internet-brands/
URLs in this post:
 architecture grad student: http://inhabitat.com/the-story-of-inhabitat-how-inhabitat-got-its-start/
 Inhabitat.com: http://inhabitat.com
 green building: http://inhabitat.com/tag/green-building/
 clean technology: http://inhabitat.com/green-technology/
 sustainable design: http://inhabitat.com/tag/green-design/
 innovation: http://inhabitat.com/index.php?s=innovation
 hundreds of thousands of readers: http://inhabitat.com/advertising/circulation.htm
 Internet Brands: http://www.internetbrands.com/
 advertising: http://inhabitat.com/advertising
 Home section of Internet Brands: http://www.internetbrands.com/our-brands/home/
 DoItYourself.com: http://www.doityourself.com/
 Craftster.org: http://www.craftster.org/
 editor-in-chief: http://inhabitat.com/about
 Inhabitots: http://www.inhabitots.com
 Ecouterre: http://www.ecouterre.com
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