In a great article titled “Meet the Bloggers,” Architect Magazine gives architectural bloggers credit for their “unorthodox mix of reporting, commentary, and activism,” and features Inhabitat’s own Jill Fehrenbacher. Along with Geoff Manaugh of BLDGBLOG, Bryan Finoki of Subtopia, and Dan Hill of City of Sound, Inhabitat was one of the co-organizers of the recent Postopolis event, which served as a discussion of blogging, design, media, and architecture, and engaged Architect Magazine’s interest in the blogosphere.
Inhabitat aims to bridge the gap between green design and good design. Founder and editor Jill Fehrenbacher spent seven years as a commercial graphic and web designer before refocusing on something she found more inspiring: “design that makes a difference in the world.” With a large audience and an upbeat tone, the blog is well positioned to perform the role of educator and promoter of enlightened innovations such as green-roof tiles, wind microturbines, and prefab homes. The prolific site, which has a dozen modestly paid freelance contributors, is equally adept at explaining San Francisco’s ban on plastic bags, identifying the most stylish LED light fixtures, and pointing you to a Barcelona nightclub made of recycled industrial tanks.
Like Curbed, the green-themed blog Inhabitat has organized a business structure with advertising revenue to support professional staff and equipment. “We currently occupy an interesting and challenging middle ground between labor of love and commerce,” says Fehrenbacher, who founded Inhabitat in 2005. The blog’s dozen or so contributors earn a nominal fee for their work, but less than a professional freelance rate. The full-time managing editor earns a salary. “Obviously, ad revenue is very important to us,” adds Fehrenbacher, “though we are very sensitive to trying to keep all of our advertisers high-quality and in line with the values of our site.