From Shawn Soh’s bookshelf to April Hannah’s table set, tree-shaped decor appears to be having a moment. Another fan of the arboreal trend? Greenpeace China, which has been actively calling upon book publishers in the region to use ancient-forest-friendly paper. To help promote the environmental group’s “Book Lovers for Forests” campaign, award-winning designer Jamy Yang created a bookshelf that doubles as a promotional display for participating bookstores.

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Naturally, Yang’s “Creative Action for Forest” bookcase is made from recycled cardboard, but the abstract tree design has a purpose beyond the latest design meme. By linking trees to books, Yang wants to equate the idea of using recycled paper to tree-planting. Way to see the forest for the trees.

+ Jamy Yang

+ Greenpeace China