Of all the tasks new parents have to learn, figuring out how to clean a baby’s brand new teeth can be one of the most frustrating. After all, if it’s not done correctly, tooth decay can set in quickly and lead to pain and difficulty eating, and young babes are not usually thrilled about strange foreign objects being thrust into their tiny mouths. Foreo, a San Francisco-based company specializing in electronic beauty and health products, developed a pint-sized, 100% food-grade silicone version of its electric toothbrush just for tots, called the ISSA mikro, that could make the whole process a little easier.


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The company is currently taking preorders for the ISSA mikro through an Indiegogo campaign, which has blown far past the original goal, raising over $132,000 with nearly two weeks left. Foreo’s ISSA mikro toothbrush was designed for kids from birth (or the emergence of that first hard-earned baby tooth) up to age four. Like many other baby toothbrushes, this one sports a cluster of silicone bristles which clean tiny teeth and gums gently. It has the added benefit of soothing teething pains, too.

Parents may wonder whether it’s safe to use an electric toothbrush on such a young child, but most experts agree that anything that helps get kids excited about oral hygiene is a welcome addition. The American Academy of Pediatrics (AAP) supports electric toothbrushes for kids for that very reason. Foreo’s ISSA mikro is a little different than other pediatric electric toothbrushes on the market, though, because it pairs those soft silicone bristles with gentle sonic pulsations, while most other models feature nylon bristles which can actually damage baby’s delicate new teeth.

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Foreo’s fancy futuristic baby toothbrush comes in a variety of colors, and is designed to make it easy for tots to brush their own teeth (although pediatric dentists suggest that parents do the bulk of the brushing until age four, just to make sure the job gets done properly). At the introductory price of $79 (regularly $99), this infant toothbrush may not fit into every family’s budget, and a high-tech appliance like this is certainly not the only way to effectively clean baby teeth. But, for parents who are struggling with an uncooperative tot, it may help.

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+ Foreo ISSA mikro on Indiegogo

Images via Foreo