What’s blue and bright and green all over? The LOVE IS line of organic denim fashions for kids. More than just “shrunken down adult styles” these jeans are designed with 4 essential elements in mind: kiddie comfort, organic ingredients, functional cuts and repair patches – because these jeans are intended to be well worn and LOVED in true sustainable kid style.


LOVE IS denim selections include Acorn, Gumdrop, Pencil, Whistle and Rock so named “for the many treasures kids love to fill their pockets with.” And these forward-thinking designers used a backward approach when considering the cut and form of each piece, making children’s movement a priority, leaving rigid fashion principles for later and eliminating tags and grommets altogether.

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The jeans are manufactured in India, but eco-conscious parents should note that LOVE only works with Certified Fair Trade Factories. So purchasers are guaranteed that with every seam and stitch that went into the product, craftsmanship was fairly compensated, labor conditions were favorable, and community and environment sustainability were regarded.

The manufacturing process that LOVE employs retains the organic nature of the fabric even after weaving and dyeing. Enzymes are used to launder the fabric, “as enzyme compounds are natural, eco-friendly as well as energy saving and totally biodegradable”. Finally, sandblasting is moderately applied and lasers are used to detail the garments. This diligence in production obtains an “extra soft, pliable hand” your kids will thank you for.

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The LOVE online emporium also serves as a curio closet for the eclectic kid. With a few clicks you’ll find Holztiger wooden toys, Four Peas bags and more of what owners Kristin Fine and Katie Stein consider “stuff we love”.

“LOVE IS organic denim is meant to be worn well, handed down, transformed….” At around $120 a pop, you expect it to.

+ LOVE IS