Here’s something I never thought I’d be writing about on Inhabitots…..I just spotted my favorite brand of pain reliever bashing babywearing in a totally thoughtless and tone-deaf commercial for Motrin. See the commercial here >


I mean, wtf? Yes, carrying a baby can put strain on your back – as can carrying a laptop or any heavy item. But babywearing is so important for breastfeeding, infant development, and baby/parent bonding that I can’t believe Motrin would think that this subject matter is fair game for taking potshots. Does Motrin seriously believe that making fun of a cherished mom/baby bonding activity is a good strategy for endearing themselves to moms everywhere? I love carrying my little Inhabitot around, and this is always one of the highlights of my day. When it comes to headache and ladypain time, I’m switching to Advil! (Actually I usually just buy generic drugstore Ibuprofen anyway – but this definitely does turn me off from Motrin)

Who wants to bet that the art-director / copywriter on this ad was a clueless, childless guy?

+ Motrin bashes babywearing


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Inhabitots baby wearingInhabitots stands up for babywearing!