Like many businesses, ro.sham.bo Baby began in search of a simple solution for a common problem: finding stylish, sturdy sunglasses for babies. Julia and Scott created their Italian-made sunglasses (also available for older kids and adults if you want to go matchy-matchy as a family) with everyone's health in mind: the lenses block 100% of uva/uvb rays and are shatter resistant, the shades and case are BPA-free for babies who put everything into their mouths, and they even limit the amount of paint on their sunglasses by molding their logo onto the sides.
The shades, which come in bright, 80s-style, eye-popping color frames as well as more classic hues, are humorously named: the hot pink frames are dubbed “Kelly Kapowsky,” the bright blue are “Zach Morris,” the black go by “Bueller” (as in Ferris) and the coral are called “Ducktales.” And while the sunglasses are super sturdy, ro.sham.bo. Baby offers a full damage replacement guarantee for the first year as well as a free lens replacement.
The ro.sham.bo Baby crew is also upfront about another health mission beyond protecting babies’ eyes. A portion of every sale is donated to the San Diego-based Autism Research Institute. Their interest in providing autism support even extends to the company’s name, which is a reference to favorite childhood game “rock, paper, scissors.” Apparently special education teachers and teachers specializing in providing services to children with autism name that game as a valuable and calming teaching tool that encourages personal interactions.