In late 2007, an alien being with white rubbery skin landed in the workshop of Brooklyn toy designers Heroes Will Rise and requested a meeting with their leader. Not really… but imagining what a disaster this would have been, the toy designers paired this tripedal visitor with our future leaders instead. Thus, the Scientific Interplanetary Cloning Initiative (SICI) was entered between Heroes Will Rise and the Geemanian Council for Extra Planetary Research, and the Geemo toys were born. Like an alien hybrid between Legos and Gumby, Geemos are squishy, Y-shaped building-block toys that snap together using magnets. Creative kids will love playing with them on their own or using them to build webs of blobby goo.


Geemo Snatcher, Geemo Toy, Eco soft toy, green soft toy, eco toy, geemo, heroes will rise, rubber toy, SICI, Scientific Interplanetary CLoning Initiative, Geemanian Counci 257

If the above sounds a bit fantastical, well, it is. But it’s exactly the kind of imaginary story the independent toy designers at Heroes Will Rise hope children will create for their Geemanisims. The story as told by the Geemo website is that Geemo is, “Silly. Unpredictable. Ickily beautiful.” In other words, “Everything a kid wants from a best friend or new toy.” The soul of these products is idealistic, optimistic, and built on the belief that “imagination is an essential part of childhood.”

Geemo Snatcher, Geemo Toy, Eco soft toy, green soft toy, eco toy, geemo, heroes will rise, rubber toy, SICI, Scientific Interplanetary CLoning Initiative, Geemanian Counci

Each Geemanism is made in Japan. But before eco-conscious parents draw their ray guns and blast Geemo off the galactic map, it should be noted that they are manufactured under the strictest quality standards and are certified non-toxic. “Geemo is a building block for the imagination. Sold in Geemanisms of 5, Geemo’s flexible magnetic limbs grab and repel each other in unpredictable ways.” The packages cost $35 and there is an online exclusive package of 10 offered at the Geemo website.

Geemo Snatcher, Geemo Toy, Eco soft toy, green soft toy, eco toy, geemo, heroes will rise, rubber toy, SICI, Scientific Interplanetary CLoning Initiative, Geemanian Counci

+ Geemo/Set of 5 $35

Available at:
New York City Moma Design Stores
Brooklyn Junior
CasE Tokyo