“Since its beginning in May 2006, TOMS has given over 10,000 pairs of shoes to children in Argentina and 50,000 pairs in South Africa…” So begins the online statement of the cause behind TOMS. What the statement doesn’t hint at is the comfort, style and affordability stitched into each pair of TOMS shoes. A great plus for your child, and the more needy one who will receive shoes courtesy of you, as every pair of TOMS shoes donated to a child is made possible “through the purchases of our caring customers.”
The lightweight shoe, inspired by an Argentine original with a century old history, is intended simply to “make life more comfortable,” but no less fashionable. tiny TOMS are currently available in 8 snazzy designs, and include shoes with hand-customized artwork (top) by Gabe Lacktman and Tyler Ramsey (you can also find adult versions of these styles for that adorable ‘mommy and me’ look). The uppers are made from canvas and are soled with airy, eco-friendly EVA foam, and textured on the bottom for improved traction.
Founder Blake Mycoskie was touched while immersing himself in South American culture during his travels through the region. On his return to California he was compelled to give back – and thus founded TOMS in the middle of 2006. Since then, the company has been true to its “one for one” promise. Even the tiniest size twos purchased through the TOMS website, or at one of the organization’s preferred retailers, equals two less tiny bare feet for a needy child who will be undoubtedly thankful.
Standard tiny TOMS retail for $34, while the custom versions sell for $49.