Do-good company TOMS is known for their buy one-give one philosophy to help others in need, which began with shoes and has grown to include a collection featuring sunglasses, socks, and now bags! A purchase of every bag in the new line helps to provide a safe birth kit and training for birthing professionals, but we’ve got our eye on the limited edition Every Mother Counts duo of bags. In addition to safe birthing efforts, TOMS will donate an additional $5 for every tote or backpack sold from this collection to support maternal health organization Every Mother Counts in their global advocacy efforts. It will undoubtedly be money well-spent: one woman dies every two minutes from complications during childbirth or pregnancy, although 98% of these deaths are preventable.
If the name Every Mother Counts sounds familiar, it’s probably due to the star appeal of its founder, supermodel Christy Turlington. The collection features a striped backpack with with adjustable straps and a roomy interior with an Every Mother Counts printed lining. The canvas tote boldly states “Every Mother Counts” on its exterior and includes a mesh water bottle holder, and pockets for cell phones, wallets, and any other daily essentials. Both bags are perfect for heading to the beach, the gym, or simply out on daily errands; we’d use the canvas tote as a a diaper bag. Dozens of companies have followed TOMS philanthropic business model, and we love how this trendsetter keeps innovating and bringing new causes and charities under its expansive giving umbrella. What a great gift idea for upcoming Mother’s Day!