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INTERVIEW: Panasonic’s Haruyuki Ishio Gives Us the Inside Scoop About Fujisawa Sustainable Smart Town
Posted By Yuka Yoneda On October 16, 2012 @ 12:37 am In energy efficiency,green technology,Interviews,Solar Power,Urban design | 1 Comment
Mr. Ishio: From the business perspective, our Fujisawa Sustainable Smart Town plan is about Panasonic showing in a very visible way the company’s comprehensive solutions capabilities (for private homes, multi-family dwellings and facilities) in a real town setting, while establishing new business models for our energy
Mr. Ishio: In the beginning of 2007, Panasonic started to consult with Fujisawa City about how Panasonic could utilize the vacant land after we stopped production in our plants there. Fujisawa City focused on being an “Ecology-Oriented Town” in its city development strategy, while Panasonic has set its focus on becoming the “Number 1 Green Innovations Company in the Electronics Industry by 2018″. With similar overall aims in mind, Fujisawa City and Panasonic agreed to use the cleared land to contribute to society in terms of ecology.
Fujisawa SST  was planned before the massive earthquake that hit Japan on March 11, 2011, so the earthquake damage was not the direct reason for Panasonic to start this project. But the earthquake put the Fujisawa SST project into sharper perspective, making it evident how much safer and more sustainable such a community could be in an emergency.
Mr. Ishio: It will be about 1,000 households in size. The town layout is based on a leaf-like pattern, and it features three layers of construction (as shown in the renderings we sent to you).
Mr. Ishio: Yes, Fujisawa SST  will be built in the cleared site of a former Panasonic factory. As we mentioned in answer 2, Panasonic decided to build the sustainable smart town there after consulting with Fujisawa City officials.
Mr. Ishio: Power generation by solar panels will be available to each homeowner as a
standard feature. This is expected to generate approximately 4 kilowatts on average per house. Within the project, Panasonic plans to install solar panels and storage batteries in all homes. Fuel cells  are also an optional feature. Rough estimation of energy saving is 70% in each individual house and 20% in public space of the town. And the overall saving ratio as the entire town including each house and public space is 50%.
Mr. Ishio: Right now it’s impossible to give you a specific price for each home in the
Fujisawa Sustainable Smart Town  since home construction has not started yet. Also, home prices might vary depending on additional optional equipment.
Note: We shared in our recent article about Fujisawa SST  that comparable but non-eco homes in the Fujisawa area run for about half a million dollars.
Mr. Ishio: Yes, Panasonic had many inquiries from consumers who are interested in living in Fujisawa Smart Town as well as from press people. In fact, some people made specific inquiries focusing on an actual purchase. We are fully confident that people will remain strongly interested and that we can sell smart
town homes in Fujisawa.
Mr. Ishio: Of course, yes, I want to live in Fujisawa SST . I don’t think I could recommend it to our customers unless I had a strong desire to live in it myself. We would like to make it a town that anyone would want to live in.
Mr. Ishio: Panasonic’s solar panels and storage batteries will be standard equipment in each home. Of course, homeowners are able to choose other brands for their other electronics. But Panasonic will do its best to make it attractive for consumers to buy and use Panasonic electronics for to enrich their lifestyles in addition to solar panels and storage batteries.
Mr. Ishio: At this point, we have no idea of what will need the most improvement.
Mr. Ishio: Panasonic is proud of the following: We can showcase customers all of our home energy solutions  including the home itself. We can show overseas customers the realization of the advanced smart house concept developed in Japan. We can demonstrate concrete proposals on several services to maintain sustainability in the home and town.
+ Panasonic 
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 + Panasonic: http://www.panasonic.com/
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