While having a lot of heart can certainly bring your business to great heights, at the end of the day you’ll still need customers to keep your doors open. Eco-beauty line Om Aroma & Co.‘s founder Angela Jia Kim had found success when she opened her first retail shop in New York’s hip neighborhood of Chelsea. But this eco-entrepreneur didn’t want to stop there and she decided to expand her efforts to the city’s swanky West Village. After sinking much of her savings and time into creating the new space, Angela cut the ribbon of her West Village store. But almost immediately upon opening her shop, she was awash with panic, quickly realizing that this quiet, mostly residential neighborhood was far from a shopper’s paradise. Three days in and just two customers to her credit, Angela feared that she had a made a horrible decision. But rather than throwing her hands up in failure, she quickly went looking for a solution. “When you experience something that you think you will be a failure, and you deal with it head on, something magical can come out of that if you just keep at it,” she says. Angela put her ear to the ground and tuned into what her West Village clients were looking for. From there she completely revamped her business model to create a luxurious spa destination and retail shop with all the trimmings. Today her shop and spa is frequented by everyone from Hollywood celebs to neighborhood moms. Watch Angela’s American Express Inside Successful Small Business video above to hear her inspiring story, and if you’re an eco-entrepreneur like her, know that you shouldn’t get down if things go off course. Follow her tip: If your business plan isn’t working, change it.
Read More >