ARE THEY GREEN?
The various eco-friendly cans are surely easy on the eye, but as a whole the concepts have holes, with the obvious question being “why you should recycle, or indeed discard, a cup that is reusable?” To be able to fill the can you also have to purchase your beverage of choice in some container that very well may be made of PET or aluminium. More products doesn’t solve our problems – making objects from biodegradable materials is a step in the right direction, but those products need to be connected to systems that help people change their behaviour. Without systems that close the loop, the can isn’t much more than a fancy thermos.
It’s unclear how much the Tin Cans and it’s competing versions cost to produce, compared to the ones in aluminium, which makes it hard to evaluate the usability of them and how realistic the idea actually is. Perhaps one shouldn’t be too critical of projects on developing level, which these clearly are, but one can’t help to believe that once designers truly take responsibility and design for a closed loop we can take their ideas seriously.