Gallery: Is New Tubeless Toilet Paper Just a Green Tease?


Kimberly-Clark just announced a new toilet paper that — gasp — has no tube. Instead, the paper uses a proprietary winding process that allows the roll to be used up until the very last sheet. An astounding 17 billion paper tubes are used each year in the manufacture of toilet paper, so a small design change like this can literally save millions of pounds of disposed cardboard a year. We applaud Kimberly-Clark with a caveat — currently the new “Naturals” labeled product contains no recycled paper content, which is a much larger environmental concern.

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1 Comment

  1. BobbyR November 8, 2010 at 12:47 pm

    I’m a bit confused; I know the TP has no recycled content (which does seem like a waste, given its intended purpose and short usable lifespan), but aren’t trees grown like crops nowadays? Is it really a big deal that the product has all-new content?

    Not trying to start trouble; I’m pretty new to the whole green design thing, and am genuinely curious…

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