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Lingerie Company Recycles Bras into Soundproof Insulation

Posted By Jasmin Malik Chua On December 8, 2010 @ 3:00 pm In Accessories and Fashion | 1 Comment

Intimissimi, bra recycling, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, recycled insulation, eco-friendly bras, eco-friendly underwear, sustainable bras, sustainable underwear

Leave it to an Italian intimates company to trade one kind of stuffing for another. Its mission: To recycle used bras [1] into soundproof building insulation [2]. Over the course of six weeks, Intimissimi [3] encouraged women to drop off their used bras at its stores across Italy. To sweeten the deal, each customer who brought in a bra received €3 ($4) towards the purchase of a new one — just in case Russian model Irina Shayk’s entreaties to “help save the planet” weren’t convincing enough.

READ MORE > [4]


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URL to article: http://inhabitat.com/italian-lingerie-company-recycles-bras-into-soundproof-insulation/

URLs in this post:

[1] recycle used bras: http://www.ecouterre.com/recycle-your-bra-this-october-to-support-breast-cancer-awareness/

[2] soundproof building insulation: http://inhabitat.com/lets-talk-about-insulation-baby/

[3] Intimissimi: http://www.intimissimi.com/

[4] READ MORE >: http://www.ecouterre.com/italian-lingerie-company-recycles-used-bras-into-soundproof-insulation/

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