Lingerie Company Recycles Bras into Soundproof Insulation
Posted By Jasmin Malik Chua On December 8, 2010 @ 3:00 pm In Accessories and Fashion | 1 Comment
Leave it to an Italian intimates company to trade one kind of stuffing for another. Its mission: To recycle used bras [4] into soundproof building insulation [5]. Over the course of six weeks, Intimissimi [6] encouraged women to drop off their used bras at its stores across Italy. To sweeten the deal, each customer who brought in a bra received €3 ($4) towards the purchase of a new one — just in case Russian model Irina Shayk’s entreaties to “help save the planet” weren’t convincing enough.
READ MORE > [7]
Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com
URL to article: http://inhabitat.com/italian-lingerie-company-recycles-bras-into-soundproof-insulation/
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[3] Email: mailto:?subject=http://inhabitat.com/italian-lingerie-company-recycles-bras-into-soundproof-insulation/
[4] recycle used bras: http://www.ecouterre.com/recycle-your-bra-this-october-to-support-breast-cancer-awareness/
[5] soundproof building insulation: http://inhabitat.com/lets-talk-about-insulation-baby/
[6] Intimissimi: http://www.intimissimi.com/
[7] READ MORE >: http://www.ecouterre.com/italian-lingerie-company-recycles-used-bras-into-soundproof-insulation/
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