Jack Daniel's recently had the residents of Lynchberg, Tennessee buzzing when they raised their 2011 Christmas tree made of 140 oak whiskey barrels stacked high and decked out with holiday lights. Each barrel was hand selected and reused for this very special purpose after having stored the smoky brown liquid that makes many of our holidays bright in another way. The beautiful recycled tree does not actually contain any liquor itself, but don't you think it's intoxicating nonetheless?
Standing at 26 ft tall, the tree is made almost entirely of Jack Daniel’s barrels stacked atop one another in layers. The 2011 tree is the first one of its kind, but we think it would be wonderful if the barrels could be reused again year after year as a holiday tradition.
The barrel tree was a gift from the whiskey purveyor to the town of Lynchberg but it’s also the center of the brand’s 2011 holiday advertising campaign. Pictures of the tree will be available soon on Jack Daniel’s Facebook fan page, and fans will even get to play a game where they have to protect the tree’s whiskey from “barrel bandits.”