Branding is an art that disguises human desire and indulgence as necessity. To this end, artist Jason Ruff constructs high-end sneakers reminiscent of the 80’s and 90’s out of cigarette cartons to represent the unobtainable and even unhealthy wants of his youth. Now as an adult with healthier cravings, Ruff pays homage to his past infatuations while also lampooning fashion, big tobacco, consumerist culture, and himself.

+ Jason Ruff

Via Junkculture