LEGO, School of Visual Arts of New York, Junho Lee, Hyun Chul Choi, LEGO minifugres, LEGO minifigs, LEGO shopping bag, LEGO Hand Bag

The rectangular paper bag is like regular shopping bags in many respects. It’s just the right size for hauling your LEGO store loot, and sturdy enough to stand up on its own. Inside the bag are two handles, placed on opposite long sides of the bag. However, that’s where the similarities end, because the LEGO Hand Bag has one additional amusing feature.

Related: LEGO releases set with stay-at-home dad and working mom minifigures

LEGO, School of Visual Arts of New York, Junho Lee, Hyun Chul Choi, LEGO minifugres, LEGO minifigs, LEGO shopping bag, LEGO Hand Bag

When a person is holding the bag by its built-in handles, their (human) hands are covered up by bright yellow plastic hands resembling those of a LEGO minifigure. While the illusion works best when the customer is wearing a long-sleeved shirt or jacket, the promotional bag can make anyone look like they belong in LEGOland or, at the very least, like an extra from the LEGO movie.

LEGO, School of Visual Arts of New York, Junho Lee, Hyun Chul Choi, LEGO minifugres, LEGO minifigs, LEGO shopping bag, LEGO Hand Bag

The kooky bag has been making its way around the internet for the past several days, but there’s still no word of an official response from the folks at LEGO HQ. Surely, they’ve seen it by now, so we can only hope they are deep in discussions over what kind of check to cut for the design duo who created what LEGO’s own advertising department didn’t think to attempt.

Via Junho Lee and Hyun Chul Choi

Images via Hyun Chul Choi and LEGO