Levi’s Debuts “Water<Less” Jeans That Use Up to 96% Less Water
Posted By Diane Pham On November 7, 2010 @ 11:00 am In Accessories and Fashion,sustainable style sundays,Water Issues | No Comments
Creating that cool blue hue that comes with the typical pair of jeans [4] can be one of the most water intensive processes in textile production, sucking up to 42 liters of water during finishing alone. But Levi’s [5] is changing all of that with their new line of water conscious jeans dubbed the Water<Less jeans [6]. Coming in more than a dozen of Levi’s classic cuts, each pair will boast an average of 28 percent less water—and up to 96 percent for certain products.
READ MORE> [7]
Article printed from Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building: http://inhabitat.com
URL to article: http://inhabitat.com/levi%e2%80%99s-debuts-%e2%80%9cwaterless%e2%80%9d-jeans-that-use-up-to-96-less-water/
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[3] Email: mailto:?subject=http://inhabitat.com/levi%e2%80%99s-debuts-%e2%80%9cwaterless%e2%80%9d-jeans-that-use-up-to-96-less-water/
[4] pair of jeans: http://www.ecouterre.com/7-unexpected-ways-to-recycle-old-denim-jeans/
[5] Levi’s: http://www.ecouterre.com/levis-is-offering-10-grand-for-the-most-innovative-air-drying-solutions/
[6] Water<Less jeans: http://www.levistrauss.com/news/press-releases/levis-brand-introduces-waterless-jeans
[7] READ MORE>: http://www.ecouterre.com/levis-debuts-waterless-jeans/
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