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Levi’s Debuts “Water<Less” Jeans That Use Up to 96% Less Water

Posted By Diane Pham On November 7, 2010 @ 11:00 am In Accessories and Fashion,sustainable style sundays,Water Issues | No Comments

Levis, Levi-Strauss, waterless jeans, eco-friendly jeans, eco-friendly denim, organic denim, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, water conservation

Creating that cool blue hue that comes with the typical pair of jeans [1] can be one of the most water intensive processes in textile production, sucking up to 42 liters of water during finishing alone. But Levi’s [2] is changing all of that with their new line of water conscious jeans dubbed the  Water<Less jeans [3]. Coming in more than a dozen of Levi’s classic cuts, each pair will boast an average of 28 percent less water—and up to 96 percent for certain products.

READ MORE> [4]


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URL to article: http://inhabitat.com/levi%e2%80%99s-debuts-%e2%80%9cwaterless%e2%80%9d-jeans-that-use-up-to-96-less-water/

URLs in this post:

[1] pair of jeans: http://www.ecouterre.com/7-unexpected-ways-to-recycle-old-denim-jeans/

[2] Levi’s: http://www.ecouterre.com/levis-is-offering-10-grand-for-the-most-innovative-air-drying-solutions/

[3] Water<Less jeans: http://www.levistrauss.com/news/press-releases/levis-brand-introduces-waterless-jeans

[4] READ MORE>: http://www.ecouterre.com/levis-debuts-waterless-jeans/

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