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Levi’s Launches 2 Million Pairs of Jeans Made With Better Cotton

Posted By Mike Chino On November 4, 2011 @ 2:19 pm In Accessories and Fashion,Design,Green Products,Innovation | No Comments

levi's, better cotton, sustainable design, green design, green products, cotton, water issues, eco fashion, sustainable style, green textiles, better cotton initiative

This week Levi [1]‘s invited Inhabitat to their San Francisco HQ to celebrate their first collection of products made with Better Cotton [2]. The initiative is working with 40,000 farmers to produce cotton using less water and chemicals while raising labor standards and income levels – and 2 million pairs of Levi’s jeans made with Better Cotton [2] are already on store shelves! Since 95% of Levi’s products are made from cotton, this initiative has tremendous potential if they’re able to scale it up – read on for a closer look.


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URL to article: http://inhabitat.com/levis-launches-2-million-pairs-of-jeans-made-with-better-cotton/

URLs in this post:

[1] Levi: http://levistrauss.com/

[2] Better Cotton: http://www.ecouterre.com/levis-hm-adidas-debut-apparel-made-with-eco-friendly-better-cotton/

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