In celebration of Archtober happening this month in NYC, the Ford Motor Company and the American Institute of Architects New York (AIANY) chapter are teaming up to bring us a brand new panel discussion and webcast focused on resilient design. ‘Design With a Purpose‘ is the third in Ford’s illuminating webcast series which has hosted talks between several of today’s leading architects and automotive designers. This month’s webcast will feature high-profile architects and builders from across New York, including Erik Churchill, project manager at SHoP Construction; Frank J. Sciame Jr., Hon. AIANY Chapter and CEO/chairman of Sciame Construction Company; Ford’s VP of Global Design J Mays; and moderator Rick Bell, FAIA, the executive director of the AIANY. This panel of though-leaders will discuss how designers can create strong, functional buildings that are resilient enough to endure the test of time, much like New York City‘s famous skyscrapers. We’ll be live streaming this discussion on Inhabitat.com on October 3rd, so mark your calendars!

We want your participation in this conversation! You can join in by submitting your questions in advance below in the comments, or during the live panel by tweeting questions to @Ford and @Inhabitat with the hashtag #FordArchitecture! We’ll be sending Inhabitat t-shirts to the selected question submitters, so send us good ones!

WHEN: Thursday, October 3, 2013, 12:30 p.m. – 1:30 p.m. EST

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There are many parallels between architecture and automotive design. Both disciplines are based on a human-informed creative process, and in both cases, users seek a comfortable, efficient and safe space in which to spend a significant amount of time – be it for work or for pleasure. Architects and automotive designers face a similar challenge to make an appealing package that meets all the necessary functional requirements, while tapping into people’s emotions by speaking to their aspirations.

This month’s panel discussion: “Design With A Purpose”, will focus on the following topics:

  • Durability & Resilience – designed to last: Trucks and buildings are designed to stand the test of time: They ought to last. They can’t fall apart. They have to be able to take whatever pounding their users deliver and face whatever weather conditions may arise. Advancements in research and technology provide new opportunities and redefine what materials epitomize toughness.
  • Functionality – designed to deliver:  Trucks and buildings need to deliver the functionality, safety and reliability their occupants expect.  Designing a successful building or a successful vehicle starts with a clear understanding of the functional and physical requirements. For both industries, this means understanding the customer.
  • Efficiency – designed to make a difference:  Trucks and buildings don’t only serve those they are designed for, they are proudly part of a bigger story.

Keeping these points in mind, please join in this discussion by submitting your questions for the speakers in the comments below, and during the live panel. You can tweet your questions to @Ford and @Inhabitat with the hashtag #FordArchitecture. We’ll be sending out organic, awesome one-of-a-kind Inhabi-Tees to selected question submitters!

THE PANELISTS

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Erik Churchill, Project Manager SHoP Construction

As a Project Manager with SHoP Construction Erik utilizes his background in construction, architecture, and business to manage projects that push the boundaries of design, sustainability, and traditional AEC practice. He recently managed the BIM/VDC integration of the B2 Bklyn Modular Tower project above the Barclay’s Center for Forest City Ratner Companies during design and prototype production.

Currently Erik is developing SHoP Construction’s design/build services for pre-fabricated projects. He has experience with pre-construction services, estimating, design coordination, and managing architectural design. As an author Churchill has written on the changing roles of architects, publishing “Re-Negotiating Architects’ Relevancy – A U.S. Perspective of IPD and BIM”.

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J Mays, Group Vice President and Chief Creative Officer, Design, Ford Motor Company

J Mays is group vice president, Design, and chief creative officer, Ford Motor Company. He is responsible for shaping the global design direction of Ford Motor Company’s Ford and Lincoln brands. During his career at Ford, Mays has managed and developed the design language of multiple vehicle brands, successfully leading the effort to develop the single, global Ford design language that now applies to most vehicles the company produces around the world. Mays joined Ford Motor Company in 1997 as vice president, Design, and was named group vice president in 2003. In 2005, he took on the expanded role of group vice president and chief creative officer. At Ford, he continues to make his mark. The all-new Fusion is a culmination of the design edict that Mays brought with him when he started at the company. Mays believes that customers develop an emotional bond with their vehicle; the design needs to inspire that. “To me, the most important reason people buy a car is the way it looks. You don’t want customers to justify a car based on logic; you want them to justify the purchase based on emotion. It’s a bit like falling in love with a spouse. You don’t fall in love for practical reasons. You fall in love for emotional reasons. The practical things have to be there – but that’s just establishing trust, the price of entry. Ultimately, you need the emotional side to come through, just as it does in a relationship.”

Over the years, Mays has received numerous professional awards and recognition for his designs. Mays’ design philosophy and a cross-section of his vehicles were the subject of an exhibition called Retrofuturism: The Car Design of J Mays at the Museum of Contemporary Art in Los Angeles in 2002. Mays received the Harvard Design School annual Excellence in Design Award in February 2002. In September 2002, he received the Don Kubly Professional Attainment Award from the Art Center.

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Steven Colletta, Vice President, Sciame Construction Company

Steven Colletta is Vice President of F. J. Sciame Construction Co., Inc., a New York City based construction firm known for the building of highly designed and technically sophisticated projects. Since joining Sciame in 1997, Steve has completed many prominent projects in the Tri State area including NY’s first LEED Platinum Laboratory building for the Cooper Union with Pritzker Prize winning architect Thom Mayne’s firm Morphosis. His eye toward client satisfaction has resulted in many successful projects for Fortune 100 firms including fast track projects for General Electric Company. Currently, Steve is responsible for overseeing multiple projects including the construction of the Culture Shed, a Diller Scofidio + Renfro/Rockwell Group designed 200,000 square-foot visual and performing arts facility located at New York’s Hudson Yards; a Fumihiko Maki designed, 400,000 square foot commercial office building for Edward J. Minskoff Equities and a new 100,000 square foot medical simulation laboratory building for Columbia University Medical Center, designed by Diller Scofidio + Renfro/Gensler.

Sciame’s completed projects include the expansion and restoration of The Morgan Library and the restoration of Central Synagogue on Lexington Avenue, the oldest synagogue in Manhattan. Steve has lectured at various institutions including Columbia University, The Cooper Union and Rensselaer Polytechnic Institute. Mr. Colletta is also a board member of the Center For Architecture Foundation.

MODERATED BY 

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Rick Bell, FAIA, Executive Director, AIANY

Rick Bell, FAIA, serves as Executive Director of the New York Chapter of the American Institute of Architects where he was instrumental in the creation of the New York New Visions design and planning coalition, which has helped to catalyze and critique the redevelopment of Lower Manhattan.

Since starting at the AIA in 2001, Rick has raised the profile and involvement of the architectural community on policy issues, including accessibility, active design, affordable housing, sustainable design and waterfront use. The AIA’s storefront Center for Architecture on LaGuardia Place in Greenwich Village marks the shifting of priorities to a greater engagement with the public.

This webcast will take place Thursday, October 3, 2013, 12:30 p.m. – 1:30 p.m. EST. Mark your calendars!