The brainchild of Lindsey Scannapieco, Films on Fridges was created as a way to animate a vacant lot in a creative way while celebrating the Olympics. Scannapieco was helped out by her business partner Mat Triebner as well as Emma Rutherford, an architecture student at London Met University, who turned the wacky vision into a reality. The pop up cinema is composed of a grand stand of seats in front of a blow up screen surrounded by a frame of discarded fridge doors. Fridges were also used to create bench seats that were placed around the vacant lot for people to sit on and enjoy the sights. Another wall of fridge doors frames the concession area and is adorned with fridge magnets, letting people express themselves through words and messages.
All of the fridges were supplied by Sims Recycling Solutions, a recycling company in Newport. Sims hopes to educate moviegoers that fridges and other appliances and machines can be recycled and reused. Accordingly, at the end of the pop up cinema, Sims will pick up all the fridges and recycle them. The festival, which started on July 27th, is screening sports inspired films like Rocky, Cool Runnings, Chariots of Fire, documentaries, indy classics and more. Screenings will continue through August 13th rain or shine and tickets can be bought through wegottickets.com for £10.
Via The Guardian
Images ©Films on Fridges