Now that sustainability has become household language, environmental-friendliness can be more of a marketing buzz word than a true indication of responsible manufacturing. Fortunately, there are some exceptionally dedicated green businesses that are implementing sustainable practices throughout the entire lifecycle of a product. Looolo Textiles is one of these companies.
Based in Toronto, Looolo develops “living textiles,” made from certified organic buckwheat and cotton, as well as Climatex Lifcycle yarns (organic fibers free of toxins and hazardous bio-products, conceived in conjunction with McDonough and Braungart). Raw materials are grown mostly by local Canadian farmers, then dyed in a “closed loop” facility, where remainders from the dye baths are purified, recycled and reused entirely, never releasing pollutants to the outside. When a Looolo product no longer serves its owner, it can be composted and will completely biodegrade and reabsorb into the earth within one year. This is true “cradle-to-cradle” industry.
