Poop and perfumes are not two words that normally go together, so we were surprised to find that L’Oreal truly embraces this association. At one of their factories in Libramont, Belgium, the company has decided to install a biomass electricity-generating system that will be used to create personal care products. Poop-powered cosmetics? We’d buy that!

poo-powered factory, loreal, biomass, methane, carbon footprint, green cosmetics, green factory

The plant in question will maintain an anaerobic digestion system that captures methane from waste biomass. It will generate roughly 85% of the factory’s power, and will use the waste from the adjacent cattle farming area as its fuel. This project is part of the company’s program to reduce its carbon footprint. According to L’Oreal, if all goes well, they expect to cut emissions by 50% by 2015 (based on 2005 levels).

While cosmetics are a controversial topic and will probably continue to be for years to come, we can at least say that we approve of L’Oreal’s poop-powered factory strategy. One small step for L’Oreal. One giant leap toward our goal of someday powering the world with our waste.

+ L’Oreal

Via Business Green