We have written before about Jenny Hwa‘s work in eco fashion, both on her eco chic clothing collections as well as her recent work in home goods. Her new fall collection is inspired by conservationist and film maker Joan Root. While known for her collaborations with her husband in creating several nature documentaries, Root was also actively supportive in the preservation of the land of her childhood, Kenya. A life of purposeful artistic pursuit was fitting to inspire Jenny to create a collection that is utilitarian but feminine. The collection uses eco luxurious materials such as organic wool and cotton as well as hand-dyed eco silk and is proof that sustainable style can become part of any woman’s everyday personal style.
Jenny Hwa’s hopes to make strides in the world of fashion: “The intention of Loyale is to create fashion-forward, accessible clothing that is made locally with sustainable fabrics.” She began her line of clothing back in 2005, making comfortable activewear made of organic materials for women- good to be worn to the gym or to yoga class. Desiring to widen the scope of her eco conscious work, she began to design clothes for everyday wear in 2007, a fruitful endeavor as Jenny has recently been recognized by Oprah Magazine and received the Eileen Fisher Grant for Women Entrepeneurs for 2008. She has also begun to expand her clothing lines to include men’s and children’s wear.
As a business, Jenny stands by her commitment to sustainability and practices eco friendliness in all parts of the business- from hangers and polybags for the clothes to tree-free paper in the office. The company also donates 3% of annual profits to GreenCorps.