Well, it isn’t April 1st, and the press releases appear to be authentic, so we have to believe that this is true: MakerBot has launched a co-branding effort with Martha Stewart. So does that now make former startup MakerBot, officially, your mother’s 3D-printing firm? Under the new partnership, MakerBot will sell their PLA filament in three of Martha’s favorite colors: Jadeite, Robin’s Egg, and Lemon Drop, in addition to producing “Martha Stewart for MakerBot Digital Store collections, with models to be purchased, downloaded and 3D printed on a MakerBot Replicator® 3D Printer.”
Martha Stewart’s other collaborators include Macy’s, JC Penny and KMart, so it’s fair to say this is a bit of a departure for both the Stewart and the MakerBot brands. But MakerBot CEO Jenny Lawton believes “We think her creations and colors are a natural fit for 3D printing. Seeing a renowned lifestyle brand such as Martha Stewart Living Omnimedia (MSLO) introduce 3D printable merchandise is a true testament to their company’s innovative outlook. By working with the MSLO team, we’re able to broaden our reach and bring Martha Stewart’s design aesthetic to an entirely new audience.”
And so, the first set of downloadable designs, the Trellis Collection, include a “Napkin Ring, Coaster, Place Card Holder, and LED Votive Holder [that make] the perfect gift for the exceptional host or hostess in your life.” And no doubt a thoroughly surprising one. Meanwhile, the new filament shades are “inspired by the many varieties of milk glass made popular during America’s Gilded Age.”
For her end, Martha Stewart notes that “3D printing allows for cost-effective product design without compromising artisanal character. With this partnership, we are able to leverage our expertise and expand our business into the exciting new 3D printing category.” It’s entirely fair to say that no one saw this coming.
The first of Martha Stewart’s filament shades and downloadable 3D printing designs are now available at the MakerBot Store.