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Markus Jeschaunig's Arc de Triomphe Highlights Consumer Waste with Two Tons of Stale Bread
Did you know that 70,000 tons of edible bread goes to waste every year in Austria? According to designer and sustainability advocate Markus Jeschaunig, the amount of food that Europeans waste every year would be more than enough to feed the world’s hungry. To bring awareness to the wastefulness in current consumer behavior, Jeschaunig recreated a model of the Arc de Triomphe from two tons of stale waste bread. Designed for Austria’s 2012 Lendwirbel Festival in Graz, the metal and wood arc highlights how society has prioritized capitalism and affluence at the expense of the environment and the hungry. At the close of the festival, the old bread was transported to a biogas plant and transformed into electricity.
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