Earth Simulator. JAMSTEC/ Earth Simulator Center
Massive Change, the recently-debuted global design exhibition at the Museum of Contemporary Art in Chicago, is less a display of interesting projects as it is a call to action. Upon entering the museum lobby, oversized text reads, “Congratulations. You have just joined the Massive Change project…You are now part of an international network exploring the future of global design.” Open through December 31, the exhibition looks at new technologies and the potential for design to effect change on a global scale, asking visitors to be aware and, more importantly, to be a part of the change.
A collaboration between Bruce Mau, The Vancouver Art Gallery, and the Institute Without Boundaries, the exhibition poses the question, “Now that we can do anything, what will we do?” From a variety of environmentally friendly transportation options and global mapping to cutting-edge materials and video installations, the show is an overwhelming yet inspiring collection that proves the power and potential of good, responsible design.
Bruce Mau, a design pioneer at many scales, successfully translates the ideas from his recent design manifesto into a provocative, accessible, and immersive experience. The exhibition employs objects, sound, video, photography, satellite images, interactive technologies, and installations, to explore the impact of global design.
The space itself is divided into sections, each representing one of the ten “economies” of global design: urbanization, movement, living, image, markets, information, energy, materials, military, and manufacturing. One of the most powerful spaces is the Image gallery, where photos of everything from wedding parties to microscopic organisms plaster the walls as a representation of the electromagnetic spectrum.
While the automobiles are a crowd favorite, ranging from electric and human-powered Gizmos and Twikes to the Segway and iBOT wheelchair, one of the most profoundly influential objects in the show is Lifestraw, a drinking straw with a filtration system that turns virtually all water into a potable drinking source. Created by Danish company Vestergaard Frandsen, Lifestraw costs just $3 and provides safe water to its user for a year.
Other highlights include Adi Nes’ featherless chicken, whose baldness would conserve energy from plucking machines and reduce waste, and a video installation with audio narration explaining methods of providing affordable housing to the whole world.
Featherless chicken by Adi Nes
The exhibition is a comprehensive and profoundly powerful achievement, striking an extraordinary balance between information and inspiration. Tricia Van Eck, one of the MCA’s curators, sums up the power of the exhibition: “Massive Change highlights the work of individuals who are designing positive, creative solutions to global problems. And at the same time it shows how individual choices have the potential to create massive change. We can all do our part.”