Molly Cotter

McDonalds to Open All-Vegetarian Location in India

by , 09/09/12

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A Big Mac may be the international sign for McDonald’s, but not in India. The fast-food giant will open its very first all-vegetarian location in the South-Asian country next year, as part of a move to break through to a market that is 20 to 42% meat-free. With McAloo Tikki potato burgers leading the pack, McDonald’s is in for a real transition as it tries to appeal to both a Hindu population, which considers cows sacred, and the Muslim community that doesn’t eat pork. The first location, in true McDonald’s fashion, will be next door to a bustling tourist site – the Golden Temple in Amritsar, northern India.


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McDonald’s has had no issue with adapting its menu for certain diners before. French locations offer McBaguettes and croissants, and customers in China can enjoy cups of fresh corn or red bean sundaes. While it is the largest food chain in the world, McDonald’s has a tiny presence in the enormous country of India, with only 271 restaurants. Many of these existing locations already have menus that feature vegetarian fare. The McAloo Tikki burger is made with a spicy fried potato patty, while the Maharaja Mac substitutes the famous beef burger with chicken.

The company also plans to open a vegetarian location near the Vaishno Devi cave shrine in Kashmir, a Hindu pilgrimage site that attracts thousands of visitors a year. Let’s hope they come hungry.

via NPR

images © divya and kskshimane

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2 Comments

  1. Alex Wilt August 8, 2013 at 3:39 pm

    the Maharaja Mac substitutes the famous beef burger with chicken

    When did chickens become vegetables?

  2. honeyvegan September 7, 2012 at 3:01 am

    Now that vegetarians are recognized as a profitable demographic by multinationals like McDonalds, a vegetarian McDonalds restaurant makes headlines. To think of that as justification to support McDonalds is absurd. Billions of animals were factory farmed and mercilessly slaughtered during McDonalds campaign of global domination in fast food. Globalization takes them to India, that is ironic indeed. Cows are traditionally sacred in India, that is why India cows are shipped out of the country to be slaughtered for leather. It isn’t widely advertized that the leather in shoes and purses doesn’t come from the cows that end up in McDonalds product around the world, with the exception of this one vegetarian McDonalds. Everybody aught to watch the documentary “Forks Over Knives” and we must remember that McDonalds business practices have wrought destruction of rainforests for grazing land and the massive problems associated with factory farming. Even when the vegetarian McDonalds makes a sale, the corporate CEOs of that bloody business get a percentage.

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