Beth Buczynski

Microsoft Bra Sends A Text If You're Stressed and Eating Too Much

by , 12/07/13

Microsoft, stress eating, weight monitoring device, emotional eating, how to stop emotional eating, EKG bra, wearable technology

Normally we’re thrilled to see a new concept for wearable technology, but the newest offering from Microsoft has us scratching our heads in disbelief. The software giant recently unveiled a sensor-equipped bra that monitors a woman’s mood and stress levels. It uses this info to detect when a woman might be prone to stress-eating, and sends messages to the potential overeater through a smartphone app. Are you thinking what I’m thinking? Why only women?! Men can just as easily be emotional eaters, yet the Microsoft research didn’t include so much as one male participant. Is this device sexist in addition to unnecessary? Keep reading before you decide.

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