Molly Cotter

Akihisa Hirata to Unveil "Photosynthesis" Solar Ecosystem at Milan Design Week 2012

by , 03/06/12

milan design week, milan design week 2012, milan design, milan design fair, green design, eco design, sustainable design, akihisa hirata, photosynthesis, panasonic, panasonic photosynthesis, akihisa hirata photosynthesis, photosynthesis installation, art installation, electronics installation

Milan Design Week is still more than a month away, but we’re already excited about one eco design set to be unveiled at this year’s show – Panasonic’s dynamic  “Photosynthesis” courtyard installation. The company commissioned Japanese architect Akihisa Hirata to create a high-tech ecosystem out of their solar-powered consumer electronics and green gadgets. Part of the fair’s interactive and experimental Interni Legacy exhibit, the Panasonic courtyard will compare our technological need for the sun to a plant’s process of photosynthesis.



milan design week, milan design week 2012, milan design, milan design fair, green design, eco design, sustainable design, akihisa hirata, photosynthesis, panasonic, panasonic photosynthesis, akihisa hirata photosynthesis, photosynthesis installation, art installation, electronics installation

The highlight of Panasonic’s installation is a large floating tree-like structure made of solar panels in the middle of the courtyard. These solar “leaves” collect sunlight, similar to a plant’s leaves or branches, which then activate fruit-shaped batteries and flower-shaped LED and OLED lights throughout the outdoor space. The electronic ecosystem is held together with transparent supports, creating a luminous and ephemeral atmosphere day and night. Hirata sees our green buildings and innovations as technological versions of a plant’s relationship with the sun, bringing architecture and design one step closer to nature.

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