Social Design Network Design 21 has a brand new design competition, with a fantastic purpose! Hosted by the NPO Millennium Promise, your challenge is to create a campaign design, with the mission to achieve the United Nations Millennium Development Goals – eight globally endorsed objectives that address the many aspects of extreme poverty – in Africa by 2015.
Time Magazine: Under Millennium Village project guidelines, residents of Mbola donate time and labor to construct a new health clinic for their village.
ENTRY SUBMISSION DEADLINE: Tuesday June 17 2008 at 6:00pm UTC.
This competition calls for the design of a new media campaign that promotes public awareness of the Millennium Development Goals (MDGs). The aim of the campaign is to prompt the general public to do what they can to support the cause and urge their leaders to stick to their commitment to the MDGs. The campaign needs to be web-based and should be designed to reach as wide and global an audience as possible on the Internet, and as such anything of a “viral” nature is encouraged.
The campaign message should educate the general public about the main objective of the MDGs: to improve the lives of the world’s poorest. The overall message should be clear, compelling and empowering – ultimately, this is a call to action to inspire people to join the global fight to end poverty. Entrants can choose to select individual Millennium Development Goals or promote all eight in their campaign.
Entries are limited to text, images and video/audio files only.
Up to 400-word description (English only)
Up to six (6) 550 x 550 pixel images. At least one image must be uploaded
One (1) 480 x 320 pixel video file (optional) or one (1) sound file (optional)
Total prize money of $10,000 will be allocated as follows:
$5,000 to the Overall Winner
$5000 divided between multiple prizes: DESIGN 21 Judge’s Picks and Most Popular
The Millennium Development Goals
At the Millennium Summit in September 2000, the largest gathering of world leaders in history adopted the UN Millennium Declaration, committing 189 world leaders to a new global partnership aimed at reducing extreme poverty and establishing a series of time-bound targets, with a deadline of 2015, that have become known as the Millennium Development Goals (MDGs).
The MDGs are quantifiable targets that address extreme poverty in its many dimensions – income, poverty, hunger, disease, lack of adequate shelter, while promoting gender equality, education and environmental sustainability. The MDGs reflect our most basic human rights – the rights of each person on the planet to health, education, shelter and security.
Logos © UNDP Brazil.
The Millennium Development Goals (MDGs) are:
Goal 1: Eradicate Extreme Hunger and Poverty
Goal 2: Achieve Universal Primary Education
Goal 3: Promote Gender Equality and Empower Women
Goal 4: Reduce Child Mortality
Goal 5: Improve Maternal Health
Goal 6: Combat HIV/AIDS, Malaria and other diseases
Goal 7: Ensure Environmental Sustainability
Goal 8: Develop a Global Partnership for Development
Co-founded by Jeffrey Sachs, Millennium Promise is a non-profit organization working to end extreme poverty. Their mission is to achieve the MDGs in Africa by 2015, working with the belief that for the first time in history our generation has the opportunity to end extreme poverty, hunger and disease. Millennium Promise works with impoverished communities, national and local governments and partner organizations to implement high-impact programs aimed at transforming lives on the African continent and engaging donor nations, corporations and the general public in the effort.
Their flagship initiative, the Millennium Villages project, applies scientific research, economic analysis and international development expertise towards the practical achievement of the MDGs at the rural level. Now operating in 80 villages across 10 countries in Africa, the Millennium Villages project takes a comprehensive approach to ending poverty by holistically addressing agriculture, nutrition, water, health, education and infrastructure needs simultaneously.