The store is also an exercise in eco interior design. Conceived entirely by the co-founders, the space’s walls show off MIO’s textural Paperforms. These three-dimensional recycled paperboard tiles create a perfect backdrop to offset the otherwise minimalist decorative space. Custom plywood merchandising fixtures showcase skilled craftsmanship with an urban influence resembling skateboard ramps. In addition to the ziz-zagging angular fixtures, hanging bikes with springy baskets and floor to ceiling tree-like Nomad wall screens help introduce visitors to MIO’s fun and sustainable products. You can find this flagship store at 446 North 12th Street in downtown Philadelphia.