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When it comes to style, we value individuality. There’s no novelty in mass production any more; instead, a product is desireable when it looks like it was the only one ever made. The BENDANT ^[5] lamp, by MIOculture ^[5], blends the advantages of both mass-production and hand-made craft. The lamp comes to you as a mass-produced template that is ready to be bent into a unique shape, resulting in an absolutely one-of-a-kind creation.

The flat-packed chandelier is made of durable, laser-cut, powder-coated, flexible steel. By bending the various leaf-cut pieces into different orientations, the chandelier takes on dimension and character. The ingenuity behind the Bendant lamp ^[5] is that the uniqueness of the product is authentic; unlike other companies who have added prepacked quirks to their designs to give them a one-of-a-kind effect, this is the real thing.

MIOculture ^[5] follows the mass-customization manufacturing strategy of prefab: creating flat uniform components that facilitate waste-reduction, both in fabrication and packaging. To add to the eco-friendliness of the piece, the steel in the Bendant lamp is 100% recyclable.

+ MIOculture ^[5]