In order to make Mirai Nihon a reality, TBWA\HAKUHODO developed a platform to identify new technologies and innovations that had not yet been commercialized. Next, the firm partnered with Nissan, maker of the electric vehicle Leaf, to establish a design that would be both sustainable and comfortable for its occupants. Other organizations, including NEC and the Japanese Aerospace Exploration Agency also participated in the project.
Solor Design Lab was the brains behind the prefabricated house, a combination of Japanese design, aesthetics and maximum space efficiency. A Nissan Leaf, when not providing transportation, powers the home via its battery. A home energy management system (HEMS) incorporates smart grid technology and allows the home’s owner to gauge and control the consumption of energy throughout the house. Even Mirai Nihon’s water system works completely free from local infrastructure; it uses a seawater purification system that TBWA\HAKUHODO says can filter out heavy metals and radioactive materials.
Mirai Nihon is not just a project to prepare for the next calamity to hit Japan; TBWA\HAKUHODO and its partners believe the house could work in cities and villages around the world, providing shelter while new sustainable technologies can scale and become more cost-effective.
TBWA\HAKUHODO
Via Co.Exist
Photos courtesy TBWA\HAKUHODO
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In the wake of the March 2011 earthquake and tsunami that devastated northeast Japan, TBWAHAKUHODO, a Japanese advertising firm, initiated the Mirai Nihon project to design a house that could function and provide comfort in the event that existing of
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Solor Design Lab was the brains behind the prefabricated house. Mirai Nihon provides a combination of Japanese design, aesthetics and maximum space efficiency.
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A Nissan Leaf, when not providing transportation, powers the home via its battery. A thin solar film on the home’s exterior generates power during the day.
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TBWAHAKUHODO believes Mirai Nihon provides shelter while allowing the development of new sustainable technologies can scale and become more cost-effective. The project began shortly after the March 2011 tsunami that devastated northeast Japan.
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The inside of the home is light and airy. Despite its small size, the house is comfortable and roomy.
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Mirai Nihon not only provides emergency shelter, but blends in with its surroundings. Dwellers can live completely off the grid.
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Parked next to Mirai Nihon, a Nissan Leaf provides transport and well as power when needed. Nissan was the first company to join TBWAHAKUHODO on the project.
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Mirai Nihon is not just a project to prepare for the next calamity to hit Japan. TBWAHAKUHODO and its partners believe the house could work in cities and villages around the world.
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This blueprint describes the Mirai Nihon’s various components, from the home power charging system, the coatings that both insulate and power the home, as well as how smart grid technology operates and manages the house’s energy needs. The Nissan Leaf
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Smart grid technology is a central component of Mirai Nihon. A home energy management system (HEMS) incorporates smart grid technology and allows the home’s owner to gauge and control the consumption of energy throughout the house.
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Even Mirai Nihon’s water system works completely free from local infrastructure. It is a seawater purification system that TBWAHAKUHODO says can filter out heavy metals and radioactive materials.
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