Montreal-based media and entertainment studio Moment Factory has unveiled their massive multimedia installation for the new Tom Bradley International Terminal at LAX. Exceeding the simple art installation so typical of many airport terminal designs, the design studio, in collaboration with Sardi Design and Mike Rubin of MRA International, installed seven enormous motion-sensored installations in the new wing in hopes of providing a new style of passenger-centric design.
The impressive media installation is the largest immersive multimedia system of any airport in North or South America. With the principal focus on providing passengers with an engaging cinematic experience, the seven installations use four hours of original content that display on multiple interactive high resolution capsules complete with some seriously stunning 3D effects.
The heart of the interactive show is the Time Piece Tower, a 72 foot, constantly evolving functional clock tower that pays tribute to the silent film era and a mystical visual tribute to travel. Every hour on the hour, the time piece displays a dream-like travel image that then spreads to the other installations, relating “atmospheric tales from Los Angeles” along with images from real and imaginary destinations.
Passengers arriving to LAX will be welcomed by an illuminated eight-story high Welcome Wall that displays images swimming in a large cascading “waterfall.” Alternatively, for those passengers looking for real-time destination information, the large panels overhead display a series of eye-catching imagery along with flight information. Each individual display capsule is programmed to react to passengers’ movements and provide real-time airport information. Once passengers are on their way to their gates, they’ll be accompanied by the interactive portals that react to passenger movement. The panels include artwork, music and special affects, all of which are coordinated with real-time flight data.