Greenwashing is clearly the topic of the moment – we just can’t stop talking about it. Our very own Sarah Rich just had a great piece published in BusinessWeek on the subject matter (interestingly the same magazine where we found the bizarre swiffer story). Sarah’s article explores Nau, Terraplana and similarly chic brands who have done a great job incorporating sustainability into a larger design vision.
That’s a nicely written and well balanced article (I just wish more people, green or otherwise, would read it and think about what it is saying). Too often do I get frustrated at green recycling advocates who seem to miss out the first two important green concepts of reduce and reuse; and you covered the lot!
I’d go into a full on rant about industry (at least in the uk) is greener than most might expect (one person’s waste is another’s raw material) but they probably wouldn’t believe it.