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MORE GREENWASHING
Posted By Jill Fehrenbacher On March 30, 2007 @ 7:30 pm In Announcements,Greenwashing | 1 Comment
Greenwashing is clearly the topic of the moment – we just can’t stop talking about it. Our very own Sarah Rich just had a great piece published in BusinessWeek [5] on the subject matter (interestingly the same magazine where we found the bizarre swiffer story). [6]Sarah’s article explores Nau [7], Terraplana [8] and similarly chic brands who have done a great job incorporating sustainability into a larger design vision.
Check it out > [5]
Nice work Sarah!
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[5] BusinessWeek: http://www.businessweek.com/innovate/content/mar2007/id20070329_693675.htm
[6] (interestingly the same magazine where we found the bizarre swiffer story). : http://www.inhabitat.com/2007/03/06/greenwashing-101-the-swiffer-green-or-greenwash/
[7] Nau: http://www.inhabitat.com/2007/03/11/sustainable-style-sunday-nau-outdoor-apparel/
[8] Terraplana: http://www.inhabitat.com/2006/11/19/terra-plana-eco-friendly-shoes/
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