Morgana Matus

Motorola's New Modular Smartphone Could Keep People from Buying New Phones Every Year

by , 10/29/13

project ara, motorola, google, smartphone, modular phone, phonebloks

Motorola is revolutionizing the smartphone industry with a new modular device that would make it unnecessary to buy a new phone every two years. Putting hardware in the hands of third party developers with their latest venture, Project Ara, the company hopes to draw upon the community nurtured by Phonebloks creator Dave Hakkens to have designers transform the smartphone from a single unit to a modular device.


project ara, motorola, google, smartphone, modular phone, phonebloks

Motorola hopes to accomplish with hardware what the Android operating system has done for software. Over the past six months, the company’s developers took hackable phones and 3D printers on tour across the country for a series of “make-a-thons.” The trip resulted in Ara, a set of modules that share a common endoskeleton that links the individual units.

Project Ara developers hope that consumers able to customize their devices will hold on to their phones longer and return to Motorola for replacements. The company would not have to worry about assembling an entire phone or spend money to internally ascertain what users want. Customers have the advantage of controlling how much their gadgets cost and what they do.

Upgrading parts of the phone may also have the potential to reduce the overall amount of e-waste that the industry produces each year. Instead of tossing the entire unit, individual elements could be reprogrammed, hacked, or recycled.

+ Motorola

Via Gizmodo

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1 Comment

  1. Mike Lovett November 22, 2013 at 2:01 pm

    This is all well and fine; I like what they are trying to do, which is be different and creative, or more precisely, put some creativity into the consumer’s hands, while also making the purchase feel more practical.
    What really peeves me is, all those electrical cords that pile up year after year from laptops and mobile phones.
    Why have those industries NOT created a standard for power cords, specifically for the PLUG IN. Power is power, plain and simple, and the little tiny plug for a laptop or a mobile phone is NOT HIGH TECH at all! Why must all those different manufacturers constantly change, and create NEW and different an non-compatible plug-ins that aren’t even usable across their very own product lines!

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