The Avoriaz resort was the brainchild of 1960′s Olympic downhill gold medal winner Jean Vuarnet. After Vuarnet returned home triumphant from the games, the municipality of Morzine asked the professional ski racer to help design a popular ski area for the town. With the help of investor Gerard Bremond and architect Jacques Labro, the architectural wonder of Avoriaz was designed and constructed.
Although the multi-disciplined team certainly set out to create a one-of-a-kind luxury ski resort that catered to the jet-setting upper class, the team also had the foresight to harmoniously blend the resort into the remote location while giving the structure an slightly mysterious presence. Bremond explained, ‘When one goes on holiday, one hopes to find a different context to the one in which one lives daily,’ extolled Bremond. ‘In Avoriaz there will be no cars. The roads will serve as ski runs, the architecture will integrate itself into the landscape, but will be new and ground-breaking. It is not necessary to explain how these proposals will cause an outcry!’
When it opened in 1966, the resort was only accessible by cable car from the bottom of the cliff. Once inside the hotel, each individual door opened to a ski piste that ran in to town. To pick up groceries and supplies, guests had to ski into town and take one of the public lifts back up to the top. For those looking for an alternative to the ski-slope or cable car methods of transportation, a horse-drawn sleigh was also available to guests.
To add more intrigue to the resort‘s already popular reputation, master publicist and investor, Bremond, launched the Festival International du Film Fantastique d’Avoriaz. The horror and fantasy film festival ran from 1973 to 1993, and it was an immediate success that bought much attention to the resort’s dark and magical ambiance.
For more information on this incredible site, photographer Alastair Philip Wiper interviewed the architect of Avoriaz, Jacques Labro, when he visited the opening of the photographer’s Copenhagen exhibition, which runs at the Bygningskulturens Hus until 31st March.
Via Design Curial
Photography © Alastair Philip Wiper