NATUREVSFUTURE: Modern Ecology
Eco-fashion label Naturevsfuture’s name was inspired by designer Nina Valenti’s belief that there is a constant struggle between nature and future, a tension between organic forces and technological ones. Mixing natural & sustainable fibers like organic cotton, hemp, soy & bamboo with recycled fiber fabrics such as POP (recycled soda pop bottles) and INGEO (created from corn) along with synthetic fabrics like polyethylene and spandex, she creates pieces that have a futuristic edge yet are inherently classic.
Last year when I met Nina backstage after her fashion show I asked her what was the biggest obstacle in designing with eco-fabrics. Not surprisingly her answer was sourcing. About 30% of the pieces in the show were organic, but those are just the samples. Nina explained that she will likely produce the line with a higher percentage of eco-fabrics and she is getting some swatches from new sources that she is excited about. While Nina has had as high as a 70% incorporation of eco-fabrics into the line and is committed to using these fabrics, she designs first and refuses to sacrifice design for the sake of the fabric.
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