Eco-fashion label Naturevsfuture’s name was inspired by designer Nina Valenti’s belief that there is a constant struggle between nature and future, a tension between organic forces and technological ones. Mixing natural & sustainable fibers like organic cotton, hemp, soy & bamboo with recycled fiber fabrics such as POP (recycled soda pop bottles) and INGEO (created from corn) along with synthetic fabrics like polyethylene and spandex, she creates pieces that have a futuristic edge yet are inherently classic.
Last year when I met Nina backstage after her fashion show I asked her what was the biggest obstacle in designing with eco-fabrics. Not surprisingly her answer was sourcing. About 30% of the pieces in the show were organic, but those are just the samples. Nina explained that she will likely produce the line with a higher percentage of eco-fabrics and she is getting some swatches from new sources that she is excited about. While Nina has had as high as a 70% incorporation of eco-fabrics into the line and is committed to using these fabrics, she designs first and refuses to sacrifice design for the sake of the fabric.
For stockists click here. Limited styles are also available at Naturevsfuture.
will eco-fashion ever come down in price, so regular janes like me can afford it?
Does anyone else see the irony in making a ‘sustainable’ garment out of a mixture of organic and synthetic materials, creating something that is neither biodegradable nor recyclable. Haute greenwashing.
Nature vs. future, indeed….
is there a shop in San Francisco?
if so, could I have the address?