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Nescafe’s Portal of Awareness Made of 1,497 Coffee Cups Will be Covered in Vines in Mexico
Posted By Tafline Laylin On November 9, 2012 @ 7:59 am In Architecture,carousel showcase,Design,Gallery,Urban design | 1 Comment
Coffee giant Nescafe commissioned Rojkind Arquitectos to design the Portal of Awareness, a dynamic urban installation comprised of no fewer than 1,497 metal coffee cups. Attached to a series of arched rebars in Mexico City, the multi-colored mugs create a dazzling shadow display on the inside of the portal, and eventually the exterior will be covered in a rich tangle of green vines.
Located on the Paseo de la Reforma , a popular thoroughfare in the heart of Mexico City, the portal of awareness demonstrates how ordinary materials, such as a coffee mug, can be combined with basic construction materials to create a vibrant and inspiring public installation .
The 1,497 mugs are carefully attached to diagonal sections of rebar. The main structure consists of 41 arches  that are then overlaid in two additional layers of 56 arches. These are then anchored in a series of planters at the base of the structure, where vines are taking root. In time, the vines will grow over the top of the portal, which will further enshrine its mystery. Great design, genius marketing , and something to make Mexico proud.
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URL to article: http://inhabitat.com/nescafes-portal-of-awareness-made-of-1497-coffee-cups-will-be-covered-in-vines-in-mexico/
URLs in this post:
 Paseo de la Reforma: http://en.wikipedia.org/wiki/Paseo_de_la_Reforma
 inspiring public installation: http://inhabitat.com/tag/public-art/
 consists of 41 arches: http://inhabitat.com/flat-tower-a-horizontal-yes-horizontal-skyscraper-places-2nd-in-evolos-skyscraper-competition/
 genius marketing: http://inhabitat.com/5-green-marketing-strategies-that-can-help-your-business-succeed/
 + Rojkind Arquitectos: http://www.rojkindarquitectos.com
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