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New, Cheaper Tesla EV to Hit the Market by 2017, Says Elon Musk

Posted By Charley Cameron On April 10, 2013 @ 12:00 pm In Electric Cars,Green Transportation,Innovation,News | 1 Comment

elon musk, tesla model s, electric car, next tesla, evs, cheaper tesla [1]

As the Tesla Model S [2] sedan rockets in popularity [3] and sales [4], and as the electric automaker begins to turn a profit [5], Elon Musk just announced that the next Tesla [6] production model will go on sale “hopefully” in 2016, but no later than 2017. Speaking to Engadget [7], Musk suggested that the car would be “slightly smaller” than the Model S and could retail for around half the price—the electric [8] sedan currently starts at $70,000.

elon musk, tesla model s, electric car, next tesla, evs, cheaper tesla [9]

There’s little doubt that a cheaper, more accessible EV could be a huge step for Tesla. However, as Engadget notes, the cheaper 40 kWh Model S was withdrawn from the market earlier this year after making up a paltry four percent of Model S sales, and was in Musk’s words “slightly sluggish [10].” The challenge with the “third-gen” Tesla—which will be their fourth car, if one includes the Roadster—will be to make a car that not only meets the reputation and standards that Tesla has established (and aggressively defended), while massively reducing the cost. Or, as Musk phrases it “[t]he trick is: how to build a compelling affordable car. It doesn’t help to have a car that’s cheap, but that sucks.”

Engadget [7] suggests that in order to accomplish this, Tesla will need to cut the cost of the battery pack and the electric drivetrain by 50 percent, “just to have a chance.” While Musk believes that the combination of the as-yet-unnamed new model’s smaller size will help, as well as banking on economies of scale.

+ Tesla [11]

Via Engadget [7], Autogreen Blog [10]

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URL to article: http://inhabitat.com/new-cheaper-tesla-ev-to-hit-the-market-by-2017-says-elon-musk/

URLs in this post:

[1] Image: http://inhabitat.com/wp-content/blogs.dir/1/files/2013/04/2012-Tesla-Model-S-Signature-Red_000101.jpg

[2] Tesla Model S: http://inhabitat.com/tag/tesla-model-s/

[3] popularity: http://inhabitat.com/tesla-model-s-named-2013-world-green-car-of-the-year/

[4] sales: http://inhabitat.com/tesla-expanding-operations-in-north-america-and-europe-thanks-to-the-award-winning-model-s/

[5] turn a profit: http://inhabitat.com/tesla-motors-turns-a-profit-for-first-time-as-model-s-sales-exceed-target/

[6] Tesla: http://www.teslamotors.com

[7] Engadget: http://www.engadget.com/2013/04/05/elon-musk-interview/

[8] electric: http://inhabitat.com/tag/electric-vehicles

[9] Image: http://inhabitat.com/wp-content/blogs.dir/1/files/2013/04/Tesla_model-s-and-roadster_00010101.jpg

[10] slightly sluggish: http://green.autoblog.com/2013/04/09/elon-musk-3rd-tesla-model-coming-2016-or-2017/

[11] + Tesla: http://www.teslamotors.com/

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