The 440,000-square-foot building, located in Washington’s business district NOMA, comprises a four story renovated warehouse from the 1920’s and a seven story extension. The entire development will accommodate over 700 employees, and provide office space, common areas and exhibitions fully equipped with interactive signage and wayfinding systems that utilize the most up-to-date advancements in digital technology.
The building’s exterior is dominated by a 52-foot-tall LED-illuminated icon tower that uses a LED ticker ribbon to display up-to-the-minute news. A permanent, interactive exhibition entitled ‘This is NPR’ will be housed in the building’s lobby and accompanied with a double-height digital media mosaic that will project NPR’s website in real time. A reader rail will feature narrative text, images, video monitors and interactive audio listening devices, providing information about the organization. Its upper part will tell the story on NPR’s milestones in a continuous timeline, while a translucent white resin map pinpoints the location of each member station throughout the country.