The new NPR Headquarters and Production Studios in Washington DC, which aims for LEED Gold Certification, will feature a wide array of energy-efficient strategies - from harvesting solar energy to an eco-friendly wayfinding system and signage. Designed by NY-based design consultancy Poulin+Morris, the headquarters’ environmental graphics, exhibitions and sign program uses state-of-the-art technology to make the building eco-friendly right down to the smallest detail.
The 440,000-square-foot building, located in Washington’s business district NOMA, comprises a four story renovated warehouse from the 1920’s and a seven story extension. The entire development will accommodate over 700 employees, and provide office space, common areas and exhibitions fully equipped with interactive signage and wayfinding systems that utilize the most up-to-date advancements in digital technology.
The building’s exterior is dominated by a 52-foot-tall LED-illuminated icon tower that uses a LED ticker ribbon to display up-to-the-minute news. A permanent, interactive exhibition entitled ‘This is NPR’ will be housed in the building’s lobby and accompanied with a double-height digital media mosaic that will project NPR’s website in real time. A reader rail will feature narrative text, images, video monitors and interactive audio listening devices, providing information about the organization. Its upper part will tell the story on NPR’s milestones in a continuous timeline, while a translucent white resin map pinpoints the location of each member station throughout the country.